Apr 8, 2021
Tersh talks with Liz Saxton, Founder & President of the Southern Marketing Team!
"The best bang for your buck, so to speak, is Buy local Savannah. First and foremost, I believe in it, I use it, I'm there, I'm active. I'm also on the board there. I serve with you there, Tersh. But with any networking that you do, no matter whether it's with an organization or not, you're going to get out whatever you choose to put in. So if you don't attend, you're not going to see the benefit of it. You know, if you're constantly waiting for someone to hold your hand, that's not a good initiative. You've got to be able to step outside of your comfort zone. It's uncomfortable for everyone, but it's a situation where that's how you're going to grow one as a business person." -Liz Saxton
Liz Saxton was born and raised middle Georgia area attending Mary Persons High School and graduating from Stratford Academy in 2007. She attended Troy University in Troy, Alabama on a golf scholarship from 2007 – 2011. She graduated with her Bachelor’s of Science in Communications with a minor in Art. She continued her education at Troy University with a Master's degree in Public Administration in 2013.
In 2011, she started her marketing career with the Office of Development at Troy University as she persuaded her master’s degree. In 2012, she accepted a full-time position at CGI, Inc. as a Business Analyst focusing on marketing and communications efforts between CGI and National, State, and Local level governments. By the time she left CGI, she was a Senior Business Consulting leading the marketing efforts for all CGI US government divisions for more than 5 solutions including ERP, Tax, and Collections. She transitioned to a Savannah-based business, in 2018 as the Director of Marketing for Bahama Joe’s to work in the local Savannah market. On August 1, 2020, Liz opened the Southern Marketing Team with more than 10 years of marketing and communication experience. She has built a team to help local and regional businesses bloom to their full potential using effective marketing solutions at the right time to the right audience.
In today's episode, Tersh and Liz talk about 5 MUST DO's for you to succeed in marketing when starting your own small business.
Our Deep Dive~
"Marketing is like a tool belt..."
"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."
Thank you for listening to another episode of the Service Business Mastery Podcast!
Learn more about Tersh at https://ServiceEmperor.com